TimeX Capital LLC Welcomes Eliud Kipchoge as Global Brand Ambassador

WASHINGTON, DC — Feb 18, 2025 — TimeX Capital LLC (TimeX), a pioneering investment banking firm, is excited to announce its partnership with marathon legend and two-time Olympic champion Eliud Kipchoge, the first human in history to run a marathon in under two hours (1:59:40) during the INEOS 1:59 Challenge. Kipchoge will serve as TimeX's Global Brand Ambassador for the next five years, beginning in January 2025.

"We are honored to welcome Eliud Kipchoge to the TimeX family", said Dylan Cox, Co-Founder and Managing Partner of TimeX. "Eliud's remarkable achievements in running are a testament to his unwavering dedication to optimizing every second and every minute. His mindset aligns perfectly with our philosophy at TimeX, where we believe that time is the ultimate differentiator between greatness and mediocrity."

As Global Brand Ambassador, Eliud Kipchoge will collaborate with TimeX on a range of impactful initiatives, including brand awareness campaigns, philanthropic efforts, and strategic partnerships. A key focus of this collaboration will be Eliud’s role as a mentor to TimeX’s clients, including founders and entrepreneurs, where he will share his unparalleled expertise in cultivating the will and skill of a champion. Through tailored mentorship programs, Eliud will inspire and guide these leaders to adopt a champion mindset, emphasizing resilience, discipline, and continuous self-improvement. He will encourage them to constantly re-engineer themselves and their businesses, driving them toward world-class excellence. 

When asked about Eliud Kipchoge, Chairman and CEO Arun Subamony commented, "We are thrilled to partner with Eliud Kipchoge, who embodies the same human values that we hold dear at TimeX: Humility, Integrity, Equity, and Empathy. We believe in keeping things simple yet effective. Success is not just about achieving goals, but about the mindset that drives us - a combination of desire, discipline, determination, and dedication to the cause."

"I am excited about the opportunity to team up with TimeX Capital LLC and contribute to their mission of revolutionizing the investment banking landscape," said Kipchoge. "As an athlete, I know that every second and every minute counts. TimeX's approach to prioritizing time as the ultimate stakeholder resonates deeply with me. I look forward to working together with the TimeX team and inspiring and empowering entrepreneurs and innovators around the world."

The partnership between TimeX Capital LLC and Kipchoge is effective immediately, with various initiatives and activities planned for the coming months.

About TimeX Capital LLC

TimeX Capital LLC is a pioneering investment banking firm that redefines and disrupts the traditional investment banking model by prioritizing time as the most critical stakeholder. TimeX dedicates itself to serving Founders and Entrepreneurs in Healthcare, Sustainable Infrastructure, and Digital Intelligence. TimeX focuses on long-term value creation with a skin-in-the-game approach, leveraging its ability to aggregate, value, and monetize the IP assets of its clients businesses. These traits make TimeX a refreshing and differentiated player in its ability to transform companies globally. 

For more information, visit  www.timexcapital.com.

About Eliud Kipchoge

Eliud Kipchoge is a Kenyan professional long-distance runner, widely regarded as the greatest

marathon runner of all time. A two-time Olympic marathon champion, an eleven-time winner of the

Abbott World Marathon Majors, and the first human in history to run a marathon in under two hours (1:59:40) during the INEOS 1:59 Challenge, Kipchoge has earned numerous accolades and awards throughout his illustrious career, including the prestigious Laureus World Sportsman of the Year award.